Goal-Setting for Digital Marketer: Key Steps for Success

noamsid November 16, 2018 2 Comments

Every digital marketer knows that setting goals is the key to success. Without clear objectives, it’s impossible to measure the success of your marketing campaigns or know where to focus your efforts. In this blog, we’ll walk you through the essential steps to take to set your digital marketing goals and achieve maximum return on your marketing budget. Get ready for revenue!

Remember: even if the channel you’re considering is all the rage right now, it might not fit your brand. Always make informed decisions that directly relate to your company. Otherwise, your message won’t be delivered to its intended audience and you’ll have wasted time, effort and money.

Step #1: Know Your Digital Goals

Knowing your digital goals is a critical first step for any savvy digital marketer looking to execute cost-effective and productive campaigns. By identifying specific objectives, such as increasing brand awareness, generating leads, or building a network of influencers, you can tailor your strategy and allocate your budget effectively. Utilizing the SMART mnemonic helps narrow down your goals, ensuring they are viable, specific, and measurable. This focus allows for the optimization of channels that reach the intended audience and convey the brand’s message. Keeping your goals in mind helps guide decision-making and ensure successful outcomes in the fast-paced world of digital marketing.

Before you can start setting your goals, you need to know exactly what you want to achieve. Start by asking yourself some key questions:

Know Your Digital Goals

  • What do you want to achieve with your digital marketing campaigns?
  • Do you want to increase brand awareness, generate leads, or build a network of influencers?
  • Do you want to increase engagement on social media or drive traffic to your website?

Be specific about what you want to achieve, and make sure your goals are realistic and achievable. This will help you to focus your efforts and measure your progress as you work towards your objectives.

Step 2: Get Specific with SMART Goals for Digital Marketer

To make your goals as specific and achievable as possible, it’s helpful to use the SMART mnemonic:

  • Specific: Clearly define what you want to achieve.
  • Measurable: Set specific metrics to measure your progress.
  • Achievable: Make sure your goals are realistic and achievable.
  • Relevant: Ensure your goals are relevant to your overall business objectives.
  • Time-bound: Set a specific timeline for achieving your goals.
  • By using this framework, you can break down your goals into smaller, more manageable tasks that will help you to achieve your overall objectives. For example, if your goal is to generate leads, you might break this down into smaller tasks like creating targeted ads, optimizing your website for lead generation, and creating high-quality lead magnets to incentivize sign-ups.

Step 3: Choose the Right Channels!

Once you’ve set your goals, you need to choose the right channels to reach your target audience. This means considering factors like:

Is the channel sustainable and affordable within your company’s marketing budget?

Will you be able to measure the success of the channel?

Does the channel allow you to express your brand’s intended message?

Do the channels you’re considering work together to convey your message?

Remember that just because a channel is popular doesn’t mean it’s the right choice for your brand. Always make informed decisions based on your target audience and business objectives to ensure you’re reaching the right people in the most effective way possible.

Step 4: Keep Your Goals in Sight

Step 4: Keep Your Goals in Sight

Establishing a clear vision for your business is essential for planning your digital marketing budget. Always keep your final goals in sight when organizing anything for your company. When deciding which steps to take next, ask yourself how they will help you achieve the goals you outlined in Step #1. This will ensure that you stay on track and prevent you from spending your budget on anything that won’t help you achieve your overall objectives.

As your budget progresses and evolves, continue referring to your SMART objectives. Stay focused and remember your goals – they will always inform what your next step should be.


Setting clear goals is the foundation of any successful digital marketing campaign. By knowing your goals, getting specific with your objectives, choosing the right channels, and keeping your goals in sight, you can ensure that you’re getting the most out of your marketing budget and achieving maximum return on investment. Remember to stay flexible and adaptable, as your goals may change over time based on market trends and customer behavior. With these key steps, you can set your business up for success and achieve your digital marketing objectives with confidence.

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Comments (02)

  1. November 16, 2018

    This is a useful post for finding broken links within the website, what about links pointing outwards that are broken? I can use a free web service but wondered if this was possible.

  2. November 16, 2018

    Great tool! I am using a redirect plugin to send all my 404’s to my home page but I think it’s slacking sometimes. I noticed that some other sites have taken over my 404’s somehow.


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